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Otara Gunewardene, one of Sri Lanka’s most prominent entrepreneurs, is best known for founding ODEL, the country’s first department store chain and a trailblazer in the retail industry. In her exclusive interview, she shared insights into her journey from selling clothes out of her car to building ODEL into a retail empire. Starting in 1990, Otara identified a gap in the local fashion market and transformed it with her vision of bringing international-style shopping experiences to Sri Lanka.
Her success with ODEL stemmed from a deep understanding of consumer behavior and her ability to innovate. She created a brand that combined fashion, lifestyle, and entertainment under one roof, providing a unique shopping experience that had never been seen in Sri Lanka before. ODEL became a trendsetter, offering not only clothing but also homeware, accessories, and even pet products, redefining the concept of a department store in the country.
Otara emphasized her commitment to quality and brand consistency, which helped ODEL grow rapidly and attract a diverse customer base, including tourists. By staying true to her passion for fashion and sustainability, she also integrated ethical practices into the business, such as eco-friendly initiatives and cruelty-free products.
In 2014, Otara made headlines when she sold a controlling stake in ODEL, marking a major milestone in her journey. Her decision to step away from the brand she built was driven by a desire to focus more on her animal welfare and environmental conservation initiatives, particularly her foundation, Embark.
In the interview, Otara reflected on her entrepreneurial path, the challenges of scaling a business, and her belief in following one’s passion. Her success story with ODEL stands as an inspiration to aspiring entrepreneurs, showcasing how vision, determination, and innovation can turn a small business into a national icon.
Original Video : Simplebooks https://www.youtube.com/watch?v=QIXICDrrMh0
