The unknown story | Dilith Jayaweera

Dilith Jayaweera is a prominent Sri Lankan entrepreneur, media mogul, and co-founder of Triad Advertising, one of Sri Lanka’s most successful advertising agencies. While his public achievements in advertising, media, and business are well-known, there’s an intriguing lesser-known story behind his rise to success—a journey marked by bold decisions, resilience, and a deep-rooted belief in Sri Lankan talent.

Dilith started his career in the legal field, having trained as a lawyer. However, he soon discovered his passion for business and media, leading him to co-found Triad in 1993 with Varuni Amunugama Fernando. What set Triad apart was their mission to challenge the dominance of multinational ad agencies and prove that a Sri Lankan company could compete at the highest level. Their tagline, “Sri Lanka Can,” became a reflection of Dilith’s belief in empowering local talent and promoting Sri Lankan creativity on a global stage.

Despite early skepticism from industry peers, Dilith’s strategic thinking, innovative approach to marketing, and nationalistic vision propelled Triad to the top of Sri Lanka’s advertising world. Under his leadership, the agency secured high-profile clients and grew rapidly, contributing to reshaping the advertising landscape in the country.

Beyond Triad, Dilith diversified his business ventures into media, acquiring stakes in Derana TV and Power House. His leadership helped Derana become one of Sri Lanka’s leading media networks, known for its independence and local programming. His media empire grew further when he became a key shareholder in Ceylon Newspapers.

However, Dilith’s entrepreneurial journey was not without challenges. He faced intense competition and had to navigate political and business complexities, but his resilience and unwavering belief in the potential of Sri Lanka’s local industries kept him moving forward.

One of the lesser-known facets of Dilith Jayaweera’s story is his dedication to philanthropy and national causes. Through various initiatives, he has contributed to education, cultural preservation, and environmental conservation projects in Sri Lanka, further demonstrating his commitment to uplifting the nation.

Dilith’s success story is not just about business acumen but also about his passion for promoting Sri Lankan excellence and creating opportunities for local talent to shine. His journey from a legal background to becoming a media and business heavyweight is a testament to his visionary leadership, resilience, and national pride.

Discussion Interview with Dilith Jayaweera ( Chairman – George Steuart & Company Ltd / Derana TV)
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